2009-2010

International Marketing Plan:

Launching FEBO in France

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Table of content

Executive overview

I- Product and Market information

1- Product description

2- Product pricing in Holland

3- Holland’s fast food market and trends

3.1- Market highlights

3.2- Dutch food and eating habits

3.3- Competitors in Holland

3.4- Tourists’ comments on FEBO

4- France’s fast food market and trends

4.1- Environmental analysis

4.2- Potential competitors in France

5- SWOT analysis of FEBO

II- FEBO launch strategy

1- Product description in Paris

2- Environmental strategy tactics/tasks

3- Feature of FEBO and benefits to customer

4- Pricing strategy

5- Place

6- Overall strategy

6.1- Prospect strategy

6.2- Prospect strategy and tasks

6.3- Product launch strategy

6.4- Promotion

Executive Overview

This international marketing plan details the launch of FEBO Service in France country. Our Concept, FEBO gives the following benefits to the consumer: Propose fresh and healthy food at any time of the day only with coins any time of the day.

We selected France country as an appropriate market for our service because in France there is a submerged fight against junk food and this becomes a crucial issue on the repositioning of fast food.

The target market in France country will be females/males between the ages of 14 and 50 years old, which concerns people who has an average income, and any type of education level and who lives primarily in main city areas as La Défense, République Square, St Michel Boulevard.

In our research we have determined that there is a strong need for bio and healthy products because it is not yet available at this price or quality, so you will use that point to catch our target market.